Introduction
If you’ve noticed that your competitors’ wig shops are constantly getting more calls, inquiries, and foot traffic than yours, you’re not alone. Many wig shop owners face this problem. The truth is, your competitors aren’t necessarily selling better wigs — they’re just marketing smarter online.
In today’s digital-first world, customers rarely pick up the phone book or rely on word-of-mouth. Instead, they search “wig shop near me” or scroll through Instagram and TikTok before making a call. If your wig shop doesn’t show up where your customers are looking, you’ll miss out.
This guide will break down why your competitors are winning calls and the exact digital marketing strategies you can use to beat them online.
Why Competitors’ Wig Shops Are Getting More Calls
1. They Rank Higher on Google
When people search for wigs online, they usually click on the first few results. If your competitors appear in the Google Map Pack or on the first page of search results, they’ll naturally get more calls.
2. Their Google Business Profile is Optimized
Your competitors may have claimed and optimized their Google Business Profile (GBP) with photos, reviews, and accurate info, making them look more trustworthy.
3. They Have More Reviews
A shop with 50+ positive reviews will always attract more calls than one with just 5 reviews — even if both sell the same quality wigs.
4. They Use Social Media Better
Competitors who post before-and-after transformations, tutorials, and styling tips on Instagram or TikTok stand out and attract local buyers.
5. They Invest in Ads
Paid ads on Google, Facebook, or Instagram ensure their shops appear in front of potential customers — even if they don’t rank organically yet.
In short, it’s not luck. Your competitors are using digital marketing to dominate visibility. But the good news is: you can do the same — and better.
How to Beat Competitors and Get More Calls Online
Step 1: Optimize Your Google Business Profile (GBP)
Your GBP is the first thing customers see when searching for wig shops nearby.
Action steps:
- Claim your profile at Google Business Profile Manager.
- Add your address, phone number, business hours, and website.
- Upload high-quality photos of wigs, customers (with permission), and your shop interior.
- Add keywords like “lace front wigs in [city]” or “custom wigs near me” in the description.
- Post weekly updates about new arrivals or offers.
This makes your shop more likely to appear in the Google Maps 3-Pack, which brings the majority of calls.
Step 2: Get More Reviews (And Reply to Them)
Reviews are social proof. The more you have, the more likely customers will call.
How to get more reviews:
- Ask happy customers to leave a review right after purchase.
- Offer small incentives (like 5% off their next wig) for verified reviews.
- Reply to every review — good or bad. (Google loves engagement.)
Competitors with more reviews look more trustworthy, which is why they’re getting more phone calls.
Step 3: Improve Local SEO
Local SEO ensures your website shows up when someone searches “wig shop near me”.
Tips:
- Use location-based keywords like “human hair wigs in [city]” in your page titles and meta descriptions.
- Add your business address and phone number to your website footer.
- Create location-specific landing pages if you serve multiple neighborhoods.
- Blog about local topics, like “Top Wig Styles for Summer in [City]”.
With the right local SEO, your website can outrank competitors and bring you more calls.
Step 4: Run Targeted Paid Ads
If your competitors are running ads, they’re getting calls that could have been yours.
Best ad platforms for wig shops:
- Google Ads: Appear for searches like “wig shop near me” or “lace wigs [city]”.
- Facebook & Instagram Ads: Target local women, cancer survivors, theater enthusiasts, or fashion lovers.
- YouTube Ads: Show transformations and styling tutorials to local audiences.
Paid ads give you immediate visibility, while SEO builds long-term results.
Step 5: Use Social Media to Build Trust and Visibility
Wig shops thrive on visuals — people love transformations and tutorials.
Content ideas for wig shops:
- Before-and-after transformations.
- Wig styling tutorials (braids, curls, updos).
- Behind-the-scenes content from your shop.
- Customer testimonials.
- Trending wig styles and care tips.
Pro Tip: Use local hashtags like #WigsIn[City] or #[City]Beauty to get discovered by nearby buyers.
Competitors who do this get more attention — and more calls.
Step 6: Offer Multiple Call-to-Action Options
Sometimes customers don’t want to call right away. Give them multiple options:
- Click-to-call button on your website.
- WhatsApp chat option.
- Contact forms.
- “Book an appointment” button on Google Business Profile.
Making it easy for people to reach you increases your call volume.
Step 7: Track and Adjust Your Strategy
Many wig shops fail because they don’t track what’s working.
Tools to use:
- Google Analytics → Track website traffic.
- Google Search Console → See what keywords bring traffic.
- Call Tracking Software → Know which campaigns generate calls.
Competitors who track data improve faster — and you can too.
Bonus Tip: Build Partnerships Locally
Your competitors might be getting calls through referrals from local businesses. Beat them by:
- Partnering with salons or hairstylists.
- Connecting with hospitals and cancer support groups.
- Collaborating with local theater or fashion groups.
This creates multiple lead sources beyond just online search.
Conclusion
Your competitors aren’t getting more calls because they have better wigs. They’re winning because they’ve mastered local digital marketing. By optimizing your Google Business Profile, gathering more reviews, improving local SEO, running targeted ads, and leveraging social media, you can beat them online and attract more calls to your shop.
The good news? Most wig shop owners still rely heavily on walk-ins. If you apply these smart digital strategies now, you can get ahead of your competitors and dominate your local market.
